How To Do Search Engine Optimization
Get Page One Google Page One Rankings With White-Hat SEO Best Practices
In this second and final article of “How To Do SEO” with the proper page one Google ranking factors, we’re doing numbers six through ten.
Before we get started let’s recap from the previous and first article “How To Do SEO,” to talk about #1-5 Google SEO ranking factors.
Keyword Research Tools: Top 7 keyword research tool recommendations
WordPress SEO Tips: Over 70% of websites on the internet use WordPress
Primary Keyword in Title: Title is the most important to use for SEO rankings
Primary Keyword in URL: URL is the 2nd most important part to rank on Google
Headers with Secondary Keywords: Included in this point was using your primary keyword in the H1 header
So there you have it, this quick review is a must in order to have the remaining part of this top 10 list of Google SEO ranking factors in how to do search engine optimization yourself - if you want to take this big marketing task on your own.
Hopefully, as a business owner or website owner you understand the importance of ranking on page one in the search engines - especially where Google is concerned since it dominates the search industry at about 75% of all searches - 90% in Europe.
This is where these 5 key search engine optimization tips will help you rank better, faster, and for a longer period of time. Search Engine Optimization (SEO) is the ability, methods, and marketing processes that are developed to rank your website on page one of any search engine.
We do this by adding extreme value to any given page on your website utilizing keywords, internal and external links, as well as social media profiles.
It gives a solid ranking on Google, Yahoo, and Bing and results in the dramatic increase of website traffic to any internet site - such as your business.
We do this so the boosting of its visibility in the search engines has the given outcomes of increased traffic, increased sales, and increased revenue so that any business can 3-10x their profits.
#6 SEO Ranking Factor: Understand Your Target Market of Online Customers
It includes techniques that focus on improving the positions of a website to ensure that it shows up in the leading couple of search engines.
Search engine optimizers target different type of searches that internet individual's conduct.
This consists of picture and video clip searches, text-based searches, too industry-specific ones.
The process consists of keyword research study, web site traffic evaluation, and also web content optimization.
Material optimization entails the inclusion as well as best positioning of search phrases and also links in the web content, and making use of enhanced HTML code.
#7 SEO Ranking Factor: Mastering Keyword Research & Optimization
Keyword Research & Optimization
Defined as a words, group of words, and phrases internet users search for in their browsers to find pertinent, and targeted information about their topic to which website owners must target certain keywords for their websites in order to show up high in the SERPs [search engine result pages].
This is the simple lowdown about keyword optimization for your website - let me give you the #1 key factor for keyword optimization right now.
The #1 keyword optimization factor is that you should only have one main or focused keyword per page or post - period.
Don’t give to the past practices of keyword stuffing a bunch of secondary keywords as well as your own keyword too.
Just have about 3% of your total number of keywords, both focus and secondary ones, within any given page - your SEO plugin or parameters of your site should help you with this.
Meaning you should have no more than about 30 keywords out of a 1,000 word post/page in it. You can use your main/focus keyword about 5-8 times at most and be sure to add branded and naked links within your article to show some Google love.
If you can research and pick out your top most-widely searched keywords to use for each site, then you’ll be ahead in the game of 90% of website owners out there.
Make a list in a Google Sheet, or other spreadsheet on your computer of the main keywords with top search volume and then more targeted long-tail keywords - usually over 3 word phrases - that people will search to find your information, products, and services.
Consider it a must-do on your checklist to review this keyword list almost daily as a reminder of the direction, niche, and target customers you are aiming for in the long term vision of your business.
Without doing any keyword research and using them on your site, you have no hopes of ranking high on the search engine result pages, because there is no focus, direction, or niche with your website direction.
Your keywords should be placed correctly within your page/post in order to rank properly too. Don’t just throw them up there in any place you feel like - at minimal your focus keyword should appear in the title, URL, H1 header, and first paragraph.
Then you can decide a few other places to put it along with your secondary keywords that directly relate to the focus keyword. If your keyword phrases don’t explain the topic and niche of that page, then you might as well not create content, posts, and do any keyword research because you’ll never get any page ranked.
The example from my previous post on SEO tips was when I showed you how my Google+ page ranked for the main keyword “how to do seo,” in a matter of minutes.
Why? Because not only was it my Google+ page, which Google will rank much quicker, it was also due to the fact that my keyword research was done and used correctly.
Keep in mind that if you show up in the back pages of the SERPs then it means you have more competition you must overcome to rank better - page one Google rankings are the ultimate - you can get them by going to my agency site at instantlyrank.com.
Of course, ideally you will want to have the fewest pages show up when searching Google with your main keyword.
This means ultimately that you have much less competition to fight for page one with your site pages. It’s way better to see 100,089 search page results for your keyword, than having 1,000,155 pages.
Obviously, you will have about 900,000 less website pages to compete with than the first one.
Besides having your keywords in the title, tag, H1 and H2 headers, first paragraph or sentence of your site.
Keep in mind that it’s also critical to have it appear at least a few times, depending on the length of the article, and read naturally into the content.
Keeping your content to read as natural and free-flowing as possible means that your website visitors will stay on your web page longer because it’s easy to read - and hopefully as high value content that people will love to share and help them with that particular topic too.
#8 SEO Ranking Factor: Link Building
A link is a navigating element that guides a customer from one webpage to another hoping to find additional information that is related to the previous page.
Link building is by far the best opportunity to use internal and external links on your website and for your website in the most useful way for search engine optimization results.
Think of having a hyperlink from someone else’s website, an external link, as a vote, an approval, or an ace-in-the-hole if you will, giving you a small piece of the puzzle or a better leg up than your competitors - if it’s a valuable, high domain authority type of link.
A great example will be getting a link from any news site that is reputable - i.e. NBC, ABC, CBS, FOX, CNN, etc. - this is your best chance to rank quickly. The best way to get these type of high domain authority and high value external links is to do a Press Release.
If you’d like me to do one for you then I can handle that for $497 each and get you great backlinks that will help you rank quickly for one main focus keyword.
You should be doing at least one press release for every new domain you launch.
So you can cast your vote for your own website any time by placing a link of another page into any article, post, or page you write.
By interlinking your website links of other pages you’re providing Google spiders the information they need that relates those pages together in one targeted niche.
However, the external links from popular sites gives your website the added weight of value that casts an important ballot to your website which therefore increase the Google ranking of the page that is being linked.
You get that increased page ranking position because those pertinent links provide better niche related information to your visitors.
As Brian Dean mentioned from his Backlinko.com article about the best SEO techniques to use to help increase your search engine page rankings - had to include this search engine optimization tips reference article.
Brian Dean talks about using dead link building opportunities from wikipedia.org in order to build a valuable niche related external link back to your website.
Of course it’s imperative to make sure you’re not victimized by dead web links on your website. You may have an old website like mine at davidgrande.com - about 13 or 14 years aged domain - those which route a user to a hard to reach web page that may be not live any more should be prevented.
Let’s break it down in simple layman’s terms for those who are not marketing or SEO savvy. Google’s algorithm is set up in specific terms to recognize a sites layout, links, pages, and so forth - and is ever changing.
They don’t announce most of their algorithm changes to the public as we only see the major ones.
With that in mind, think about link building in Google’s eyes or in Google’s viewpoint. Google wants to know why there are external links or links on your site that go to other websites.
The most logical reason is that the outgoing links shows that the quality of your content relates to that link.
And on top of that, if it’s a quality website that you’re linking to, then you get better “link juice” as they call it, which will help you rank that specific page of your site.
The same holds true in a sense when you have a few internal links to an article on your site. You are showing Google that your site has links between all the pages that relate to a certain niche such as marketing, and to specific sub-niches such as SEO, social media, blogging, and mobile apps, as with my site.
All of this relates back to higher rankings for the one keyword you have for each page and the better link building you have for each page, then the better Google page rank you will earn.
Link building is and will always be the number one ranking factor with keyword optimization running a close second - because without the proper keyword tools, research and optimization all you have is a dead website just hanging around online hoping someone will find it.
But with good keyword optimization you will have a ranking website that is complemented by quality white-hat link building best practices and strategies that you implement on your site.
#9 SEO Ranking Factor: Navigation: Creating a XML Sitemap of Your Website
Navigating your website to help visitors find pages and posts easily is very important.
Google stresses over and over that they rank pages based on helping internet users find what they need as fast as possible with the best content, paraphrasing of course.
So make sure you have easy navigation links in the bar of your site with social media links bar and a footer bar to give legal pages, contact pages, and anything else you need to show visitors.
Creating a sitemap is essential to showing the proper layout of your website with the correct links to each page.
A sitemap is a page that has links to all other pages of an internet site, thus aiding these web pages ranking in prominent search engines.
Inmotionhosting.com created a good visual way to make sure your WordPress site has an XML sitemap created when using your Yoast SEO plugin.
Ideally with WordPress.org sites, as opposed to using wordpress.com, you can create a sitemap by using the Google Sitemap Generator plugin by going to wordpress.org and reading this article and download the plugin.
If you want to find more information on how to create a sitemap for your wordpress site then you can check out more resource articles that I found to be useful for you below.
Shoutmeloud.com article: How to Create WP Sitemap Using Google XML Plugin
WPThemeDetector.com: How to Create an XML Sitemap for WordPress
InboundNow.com article: How to Submit Your WordPress XML Sitemap to Google Webmaster
WebHostingSecretRevealed.net: How to Create a Sitemap in WordPress
WPBeginner.com article: What is an XML Sitemap? How to Create a Sitemap in WordPress?
XML-Sitemaps.com article: Get it Done in 4 Steps
Support Wix article:
Google Support Page: Learn About Sitemaps
Practical Ecommerce article: SEO: Understanding XML Sitemaps
One of the best explanations given online about what a sitemap actually is and means to your site is given below by PracticalEcommerce.com on their blog from 2012.
“XML sitemaps serve a very niche purpose in search engine optimization: facilitating indexation. Posting an XML sitemap is kind of like rolling out the red carpet for search engines and giving them a roadmap of the preferred routes through the site. It’s the site owner’s chance to tell crawlers, “I’d really appreciate it if you’d focus on these URLs in particular.” Whether the engines accept those recommendations of which URLs to crawl depends on the signals the site is sending.” practicalecommerce.com
Practical Ecommerce goes on to explain what an XML sitemap is in the further quote:
“Simply put, an XML sitemap is a bit of Extensible Markup Language (XML), a standard machine-readable format consumable by search engines and other data-munching programs like feed readers. XML sitemaps convey information about one thing: the URLs that make up a site. Each XML sitemap file follows the same basic form.”
#10 SEO Ranking Factor: META Tags
Meta tags will always play an important function in search engine optimization because it has to do with setting your keywords in every piece of content you create.
From images, articles, and videos there is every reason to set your Meta tag or keywords within each piece of content your create.
Meta tags help Google and the other search engines in indexing it once it is set up properly in the Google Search Console.
The meta description tags are used to influence search engine spiders when they crawl your site for example, as a way to determine your site is supported by the proper keywords.
Reminder: Use one main, focus, or primary keyword per page or post. Period!
Bonus SEO Tips Ranking Factor:
White-Hat SEO Strategies (Ethical SEO)
White-hat search engine optimization strategies are the best way to do any SEO campaign because it focuses on the website visitors as opposed to optimizing solely for the search engine algorithms.
It provides the best possible safe and most reliable strategies to rank any website on the search engines.
There are actually some developers out there who will actually tell you that there is no such thing as search engine optimization.
And therefore as a result, how can you actually give SEO tips if “there is no such thing” as SEO.
For whatever reason they say this all over the internet, but it’s simply not true.
There is no way that thousands of SEOs are wrong in ranking people’s websites and videos.
Also when Google emphasizes and makes certain announcements about key search engine optimization parameters as essential in ranking them.
In any event, be sure that whoever does your SEO plans, campaigns, and strategies is sure to stay on the white-hat (and possibly gray-hat too) as they stay completely away from black-hat deceptive SEO strategies.
Black-hat strategies will get your site banned and de-indexed in a hurry by the Google algorithm, bots, and crawlers who know exactly what strategies you’re trying to do in order to rank any web page or video.
Here is a simple definition from webopedia.com by Vangie Beal about what is white-hat SEO in this short quote below:
“In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.
White Hat SEO is more frequently used by those who intend to make a long-term investment on their website. Also called Ethical SEO.” [source: webopedia.com]
Hope this extra bonus section along with this full article, part 2 in this How To Do SEO series, has helped you understand what SEO actually is, and more importantly, how to implement the key infrastructures of it’s parts.
I look forward to writing a third and final part to this but will pursue making the videos for this topic as well as to get some new SEO clients and build my agency.